Axe Anarchy: The Graphic Novel

A novel approach.

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As part of a new campaign to introduced its first women's fragrance, Anarchy, Axe is introducing a branded serialized graphic novel on YouTube and Facebook in a partnership with the publisher Aspen Comics and digital agency Razorfish. A teaser video broke on YouTube last week and the full version, revealing the strategy, is shown here.

The graphic novel launches on YouTube today. Fans will be able to add their own suggestions to the storyline and plot, with new 'episodes' uploaded every few days. The story will be written by Aspen Comics' Scott Lobdell, who was behind many famous X-Men stories in the nineties.

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About

Credits
Date
Jan 10, 2012
Agency:
Razorfish
Client:
Axe Anarchy
Executive Creative Director:
Frederic Bonn
Group Creative Director:
Pierre Odendaal
Creative Lead:
Alex Bodman
Creative Lead (Design):
Lian Chang
Associate Creative Director:
Jen Shreve
Art Director:
Wii Yatani
Senior Designer:
Luke Li
Designer:
Nolan Constantino
Associate Experience Director:
Kyle Outlaw
Senior Producer:
Michael Prieto
Senior Producer:
Michael Moscardini
Senior Planner:
Phillip Lee
Client Partner:
Deborah Korono
Global Client Partner:
Barbara Ward Thall
Creative Services Manager:
Belinda Lopez
Creative Resource Manager:
Yael Bloom
Video Editor:
Gene Graham
Comic Book Company:
Aspen Comics
Comic Writer:
Scott Lobdell
Comic Artist:
Franchesco
Technical Development:
Emerge
Technical Director:
Julian Pscheid
Video Production:
A76 Productions
Music:
FireWire Music Company
Exec. Producer (Music):
Koo Abuali
Composer:
Troy MacCubbin

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