Creativity

Axe: Astronaut Valentine's

Did you remember to get a gift?

Published on Feb 14, 2013

Editor's Pick

Axe continues its "Astronauts are the best" theme, launched pre-Super Bowl to promote the Unilever brand's Apollo variant and accompanying contest, which will send 22 lucky people up to space. The latest edition, timed perfectly for Valentine's Day, features the astronaut's girlfriend presenting him with a beautifully wrapped gift -- but did he remember to get one for her?

At least, we think it's a him. As we reported earlier this week, women are entering the bro-centric marketing contest -- and winning. We can't wait to see who is under that space helmet.

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About

Credits

Date
Feb 14, 2013
Client:
Axe

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