Creativity

Axe: Booty Tones

Booty calls can now be downloaded straight to your cell phone—sort of. Axe has hooked up with consumer promotions agency GMR Marketing to launch the "Booty Tones" website, where guys with an overabundance of ladyfriends ca

Published on May 30, 2006

Editor's Pick

Booty calls can now be downloaded straight to your cell phone—sort of. Axe has hooked up with consumer promotions agency GMR Marketing to launch the "Booty Tones" website, where guys with an overabundance of ladyfriends can preview and download up to three free Booty Tones to be assigned to various gals in their address books. Designed around a "little black book" motif, the site introduces a different hottie on every page, each with a corresponding tune that matches their unique personality. The mix of songs is diverse, ranging from AC/DC's "Shook Me All Night Long" to the theme from The Twilight Zone.

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About

Credits

Date
May 30, 2006
Creative Lead:
GMR Marketing
Graphic Design:
ipsh!
Client:
Axe
Agency:
GMR Marketing

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