Creativity

Axe: Cops and Robbers

Boy meets girl.

Published on Jan 11, 2012

Editor's Pick

BBH's latest spot for Axe promotes Anarchy, its fragrance for both men and women, launching this week backed by a wider campaign that includes the Anarchy graphic novel. There's a female cop, a robber and - well - you might guess what happens....

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About

Credits

Date
Jan 11, 2012
Agency:
BBH London
Client:
Axe
Global Brand Director:
Tomas Marcenaro
Creative Team:
Daniel Schaefer
Creative Team:
Szymon Rose
Creative Director:
David Kolbusz
Creative Director:
Dominic Goldman
Producer:
Ruben Mercadal
Team Manager:
Jennifer Omran
Team Director:
Richard Lawson
Production Company:
Gorgeous
Director:
Chris Palmer
Producer:
Suzie Greene Tedesco
DOP:
Eric Steelberg
Post Production:
Framestore
Editor/Editing House:
Biff Butler
Editing House:
Rock Paper Scissors
Editor:
Jonnie Scarlett
Editing House:
The Quarry
Sound Design:
Phaze UK
Sound Mix:
Wave

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