Creativity

Axe: Dark Temptation

New York-based agency Squeaky Wheel Media has launched a Valentine's Day-themed site for Unilever's chocolate-scented Axe Dark Temptation fragrance.

Visitors to the site can send Valentine's e-cards, get dating tips, download w

Published on Feb 12, 2009

Editor's Pick

New York-based agency Squeaky Wheel Media has launched a Valentine's Day-themed site for Unilever's chocolate-scented Axe Dark Temptation fragrance.

Visitors to the site can send Valentine's e-cards, get dating tips, download wallpapers and avatars and watch the Axe "Chocolate Man" spot. Additionally, the bilingual site features an online "Dark Temptation" game where you must use the A, S and arrow keys to avoid getting devoured by attracted women on the way to the finish line.

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About

Credits

Date
Feb 12, 2009
Client:
Axe
Agency:
Walton Isaacson
Agency:
Squeaky Wheel Media
Creative Director:
Imelda Suriato
Flash Developer:
Bruce Tang
Flash Developer:
Drake Yang
Producer:
Miguel Garcia
Producer:
Abigail Kelly

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