Axe: Excite - Even Angels Will Fall -- Cannes 2012 Creative Effectiveness Grand Prix

They're here for one thing.

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Editor's Pick

Angels fall from the sky in this strangely beautiful ad for Axe, out of BBH London. And they're not just any old angels. They're sexier than any you've seen before, and they're here for just one reason.

This ad won the Creative Effectiveness Grand Prix at Cannes 2012. For more on the effort and judging, check out our Cannes coverage.

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Jun 19, 2012
BBH London
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