Creativity

Axe: Fireman

Heroes galore.

Published on Jan 10, 2013

Editor's Pick

What could be cooler (hotter) than a fireman? Especially the beefcake sort featured in this gorgeous spot for Axe out of BBH London, directed by longtime collaborator Tim Godsall? He fights fires, dodging flames and chunks of burning buildings, all to save the miraculously unscathed woman who then proceeds to gaze upon him with adoring eyes. Until... well, you'll see.

The campaign is to promote Axe's "Apollo" a new variant that seems to have been created for this spacey campaign, rather than the other way around. Axe is out to turn regular guys into heroes by sending them into space with the Axe Apollo Space Academy. Enter before midnight on Feb 3 (the day of the Super Bowl) at axeapollo.com. For more information on the campaign -- like how it's actually going to work -- check out our Super Bowl coverage.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 10, 2013
Agency:
BBH London
Client:
Axe
Creative:
Wesley Hawes
Creative:
Gary McCreadie
Creative:
Diego Oliveira
Creative:
Caio Giannella
Creative Direction:
David Kolbusz
Producer:
Ruben Mercadal
Assistant Producer:
George Ancock
Prod. Co.:
Biscuit Filmworks
Director:
Tim Godsall
EP:
Orlando Wood
Producer:
Rick Jarjoura
DOP:
Jess Hall
Post Prod:
Framestore
Sound Design:
Phaze UK
Sound Design:
Raja Sehgal
Music:
Human

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.