Creativity

Axe: First Impressions Count - Surgeon

BBH's 'The Guardian' creative team returns

Published on May 20, 2013

Editor's Pick

A series of spots feature hair-aware men in a variety of ridiculous situations to some comic effect in Axe's newest campaign for its haircare line. Created via BBH London and directed by Harold Einstein, the concept is a mildly amusing one, featuring shots of the guys taming their locks before going about their business. See all four of them on the right.

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Credits

Date
May 20, 2013
Agency:
BBH London
Client:
Axe
Creative:
Matt Fitch
Creative:
Mark Lewis
Creative:
Harry Orton
Creative:
Robin Warman
Creative Director:
David Kolbusz
Producer:
Charlie Dodd
Production Company:
Outsider
Production Company:
Station Film
Director:
Harold Einstein
Executive Producer:
Eric Liney
Producer:
Jon Stopp
Producer:
Richard Packer
Director of Photography:
Danny Cohen
Post Producer:
The Mill
Editor:
The Mill
Sound Director:
Factory

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