Axe: High Maintainence Girl

Can you keep up?

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Director Tim Godsall and BBH London create a new series of commercials for Axe Shower Gel that, for once, features men trying to keep up with high-achieving women. These special women all need guys that go the extra mile to keep them happy, and Axe Shower Gel can help with that. The spots are a bit of a turnaround for the brand, which usually tells the "use product, get girl," story in its creative work. But Axe is more than that, the new spots show. It can help you keep (and keep up with) the girl as well.

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About

Credits
Date
Mar 19, 2012
Agency:
BBH London
Client:
Axe
Global Brand Director:
Giovanni Valentini
CW:
David Kolbusz
CW:
Simon Pearse
CW:
Dan Morris
AD:
Emmanuel Saint M'leux
AD:
Charlene Chandrasekaran
AD:
Rob Ellis
CD:
David Kolbusz
Producer:
Rachel Hough
Team Director:
Nic Manser
Strategy Director:
Tim Jones
Strategic Business Lead:
Richard Lawson
Strategic Business Lead:
Keir Mather
Head of Strategy:
Jonathan Bottomley
Prod. Co.:
Biscuit Filmworks UK
Exec. Producer:
Orlando Wood
Director:
Tim Godsall
Producer:
Rick Jarjoura
DOP:
Stephen Keith-Roach
Post Production:
Framestore
Editor/Editing House:
Work Post
Sound:
Factory Studios
Category
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