Creativity

Axe: Jumpman

Hang time

Published on Apr 19, 2011

Editor's Pick

This spot featuring an Axe-enhanced dunk anchors a new Asia Pacific campaign for Axe urging guys to Smell Sweet no Sweaty.

The campaign also includes a Facebook dance game.

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About

Credits

Date
Apr 19, 2011
Agency:
BBH Asia Pacific
Client:
Axe
Creative Director:
Steve Elrick
Creative Team:
Paul Downs
Creative Team:
Dave Thackaray
Digital Producer:
Amy Wong
Digital Producer:
Chris Wong
Print Producer:
Michelle Tan
Print Producer:
Serene Chiu
Print Producer:
Bettina Feng
TV Producer:
Daphne Ng
Production:
Lime Production
Post Production:
Finito Films
Music Composition:
A-Bomb
Sound Design/Mix:
The Gunnery
Director:
Luis Gerard
Game Developer:
Interactive Activate

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