Creativity

Axe: Just Talking

BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo.

Published on Oct 01, 2002

Editor's Pick

BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo.

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About

Credits

Date
Oct 01, 2002
Agency:
BBH New York
Executive Creative Director:
Kevin McKeon
Agency Producer:
Leticia Jacobs
Art Director:
Gerald Lewis
Copywriter:
Matt Ian
Production Company:
@radical.media
Editorial Company:
Mad River Post
Client:
Axe

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