Axe and Verdi: A Match Made in Man Heaven

Stylishly executed, but not so flattering for the ladies.

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Editor's Pick

"La Donna e Mobile," one of the songs from composer Giuseppi Verdi's opera "Rigoletto," serves as the storyline for Axe's "Random" body spray in this new spot for the Unilever boy brand, created out of Ponce, Buenos Aires and directed by MJZ's Juan Cabral. The song, whose title translates to "The Woman is Fickle," stars a lineup of cute, scraggly guys crooning the classic tune, looking forlorn and apparently burdened by the unpredictable mood swings of their beautiful ladies. Although stylishly executed, like Axe advertising before it, the ad has a taint of misogynism and unflattering female stereotypes -- not suprising given its inspiration was one of classic arts' most licentious playboys. Cool cover, though.

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About

Credits
Date
Sep 10, 2013
Agency:
Ponce Buenos Aires
Client:
Axe
Executive Creative Director:
Ricardo Armentano
Executive Creative Director:
Hernán Ponce
Executive Creative Director:
Luigi Ghidotti
Copywriter:
Santiago Martin Davis
Art Director:
Leandro Mosca
Head of TV:
Roberto Carsillo
International Producer:
Jose Silva
Director:
Juan Cabral
Production Company:
MJZ
Production Company:
Labhouse
Executive Producer:
Debbie Turner
Client:
Alejandro Helou
Client:
Dario Rubaja
Client:
Micaela Garcia
Client:
Nicolas Levin
Producer:
Natalia Mussolana
Director of Photography:
Sean Bobbitt
Editor:
Emiliano Fardaus
Postproduction:
Wolf
Music:
Giussepe Verdi
Sound:
Tres Sonido
Category
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