Creativity

Axe: Order of the Serpentine

A clean body leads to a clean conscience, according to the main mantra of the Order of the Serpentine—a clandestine organization dedicated to helping guys recover from the shame of questionable hook-ups. With Axe's new Snake Peel sh

Published on Apr 20, 2006

Editor's Pick

A clean body leads to a clean conscience, according to the main mantra of the Order of the Serpentine—a clandestine organization dedicated to helping guys recover from the shame of questionable hook-ups. With Axe's new Snake Peel shower scrub as its foundation, the Order's website offers all the tools you need to wash away those dirty feelings, from the Shame Scrubber X669 (an advanced machine that calculates the number of ritual scrubbings needed, depending on the severity of the questionable hook-up) to an online tutorial for learning the Order's secret handshake. Video clips from the investigative show "Exposing the Order of the Serpentine" provide further insight into the organization's inner workings, and recruitment films starring the animated snake Serpee finish off the sell job.

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About

Credits

Date
Apr 20, 2006
Client:
Axe
Executive Creative Director:
Kevin Roddy
Creative Director:
William Gelner
Art Director:
Bill Moulton
Copywriter:
Adam Reeves
Senior Producer:
Lisa Gatto
Agency:
Bartle Bogle Hegarty

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