Creativity

Axe: Pitman Game

BBH/New York has followed up its surreal "Dry Pits Win"

Published on Jul 13, 2004

Editor's Pick

BBH/New York has followed up its surreal "Dry Pits Win" print campaign -- which features Pitman, a three-toed personification of a dude's armpit -- with an online game. Again Pitman is remarkably successful with the ladies, as they fall Tetris-style from the top of the game grid. Stack 'em any way you like, boys.


Credits to Fat Animation for the newly mobile Pitman, to Jasper Goodall for the pin-up illustrations that appear on the game blocks and to Asphalt Jungle for the programming behind the game.

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About

Credits

Date
Jul 13, 2004
Agency:
Bartle Bogle Hegarty
Programming:
Asphalt Jungle
Client:
Axe
Group Creative Director:
William Gelner
Copywriter:
Peter Rosch
Art Director:
John Hobbs
Art Director:
Matt Campbell
Design and Digital Director:
Matt Campbell
Agency Producer:
Raina Kumra
Agency Producer:
Chris Berger
Illustrator:
Jasper Goodall

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