Creativity

Are You Trying Too Hard on Social Media? Axe Will Tell You

Barton F. Graf 9000 Uses Complicated Algorithm to Find How Desperate You Are

Published on May 28, 2014

Editor's Pick

Do you #selfie? How about #baller? Do you do both at the same time? Then Axe's "Social Media Scale" is for you. Created by Barton F. Graf 9000, the app/site gets you to log in via Twitter, Facebook or Instagram. It then scores you on whether you're trying too hard, not hard enough or if you're "effortless." The algorithm is based on relevant hashtags, frequency of posting and overall trends. You can compare how you do with where you live, as well as your social circle.

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About

Credits

Date
May 28, 2014
Agency:
Barton F. Graf 9000 New York
Client:
Axe
Production Company:
Unit9

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