Creativity

Axe: The Look

They can't take this away from you.

Published on Dec 10, 2012

Editor's Pick

Every Axe man knows this for a fact: One day, his looks will fade, and his tummy will lose its washboard-esque feel. But as Ponce's new spot for the Brazilian market shows, that doesn't mean you have to lose all your mojo. The new commercial, which stars Brazilian actor Rodrigo Hilbert, is a nicely produced effort by Rebolucion's Armando Bo. According to Ponce, the new work was apparently based on a fantasy many men have when it comes to television or Hollywood hunks.

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About

Credits

Date
Dec 10, 2012
Agency:
Ponce Buenos Aires
Client:
Axe
General Creative Director:
Ricardo Armentano
General Creative Director:
Analia Rios
General Creative Director:
Joaquin Cubria
Copywriter:
Juan Ure
Art Direction:
Christian Rosli
Agency Chief of Production:
Roberto Carsillo
Agency Producer:
Selva Dinelli
Planning:
Marina Pen
Brand Planner:
Matias Asencio
Brand Planner:
Pedro Rojas
Production House:
Rebolucion
Direction:
Armando Bo
General Production:
Mariano Avellaneda
Executive Production:
Patricio Alvarez Casado
Post Production House:
Pickle
Sound Track:
Animal Music

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