Creativity

Axe: Xmas Greeting

Sending out holiday greetings is no longer a one-man job, thanks to a message-sending site created by interactive agency Dare Digital for Lynx, the British incarnation of Axe male body spray. In fact, visitors to the site are lent a helping hand&

Published on Dec 20, 2005

Editor's Pick

Sending out holiday greetings is no longer a one-man job, thanks to a message-sending site created by interactive agency Dare Digital for Lynx, the British incarnation of Axe male body spray. In fact, visitors to the site are lent a helping hand—and arm, and leg, and torso—by a pair of lovely ladies who form letters of the alphabet with their statuesque bodies, spelling out whatever unique message you type in. No penalties for bad spelling...but extra-long messages are sure to be appreciated by your recipients, if they're of the lonely male variety.

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About

Credits

Date
Dec 20, 2005
Client:
Lynx (UK)
Creative Director:
James Cooper
Art Director:
Olivier Rabenschlag
Copywriter:
Alistair Robertson
Designer:
Rufus Kahler
Agency:
Dare Digital

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