This Awesome Software Ad Will Make You Rethink the Global Symbol for Women

B to B Brand Axosoft's Animated Spot Has Gone Viral

Published on May 08, 2015

Editor's Pick

Software company Axosoft's "It Was Never a Dress" campaign has gone viral on social networks since launching last week at the Girls in Tech Catalyst Conference in Phoenix.The campaign, created in-house, features the universal stick-figure image of a woman in a dress -- commonly seen on restroom doors -- and spins it into an image of a superhero figure in a red cape. Since the campaign launched, Axosoft has received nearly 18 million impressions for its hashtag #itwasneveradress.

Read more about the campaign over at

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May 08, 2015

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