Creativity

A child brings the world together in a heartfelt Ramadan spot

Retailer Babyshop imagines a month where walls don't matter

By I-Hsien Sherwood. Published on May 15, 2018

Editor's Pick

Muslim families come together during the month of Ramadan for reflection and fasting. But for many people around the world, the traditions are hard to keep. Refugees are separated from family by distance or war. Famine and hunger mean there's no food for iftar, the evening meal that breaks the fast.

A new spot from children's retailer Babyshop imagines a world without these barriers. A child from a well-to-do family experiences the promise of Ramadan in his own home, but as he explores a world without walls, he sees the lives of displaced people, of Muslims in other parts of the globe, of the elderly in a nursing home and children in an orphanage.

The longform spot from FP7/McCann Dubai breaks today, the first day of Ramadan. It is running on YouTube and Facebook and is paired with in-store activities and social media assets.

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Credits

Date
May 15, 2018
:
Babyshop
Agency:
FP7/McCann Dubai
Production House:
Mitra Films
Post Production:
Abis Studio
Audio Production:
BKP
Client Team:
Ruban Shanmugarajah
Client Team:
Deepak Mahnot
Client Team:
Mitin Chakraborty
Client Team:
Dina Barakat
Art Creative Direction:
Tahaab Rais
Director:
Mikkel Blaabjerg Poulsen
Director of Photography:
Jonas Berlin
Copywriting:
Tahaab Rais
Art Direction:
Tahaab Rais
Screenplay:
Tahaab Rais
Agency Producer:
Karol Akl
Agency Producer:
Darine Kanj Maalouli
Regional Head of Strategy:
Tahaab Rais
GM - Business Unit:
Nima Askari
Senior Account Director:
Vicky Kriplani
Executive Creative Director:
Oliver Robinson
Creative Director:
Mark Williams
Singer:
Brittin Lane
Songwriter:
Tahaab Rais
Composer:
Joe Dickinson
Set Art Director:
Tibi Hristu
Construction Coordinator:
Alex Gherghe
Wardrobe Stylist:
Brandusa Ioan
1st Assistant Director:
Cristi Ciurea
Focus Puller:
Ionut Perianu
Gaffer:
Gabi Sora
Key Grip:
Cristi Toader
Editor:
Theodora Penciu
Colorist:
George Bodrug
Graphic Department:
Mihaela Magopat
Graphic Department:
Anca Adascalitei
Graphic Department:
Razvan Dit
Graphic Department:
Lucian Prorocu
Dailies & Data:
Cristi Sandu
Post Production Producer:
Loredana Moise
Production Manager:
Liviu Gherghe
Producer:
Costin Rantes

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