Bacardi has made clever use of Instagram's "Instagram Stories" function to create a fun interactive experience that lets the user become a DJ via their phone.
Bacardi Instant DJ uses the skip back and forth function in Instagram Stories to allow the user to skip between short clips of DJ scratches and loops on a pair of turntables. They can control the turntables with their thumbs to create their own scratch DJ set.
BBDO New York, sound design studio Tonefarmer and Facebook's Creative Shop were all involved in the campaign. To try it, search @BacardiUSA in the Instagram app and tap the profile.