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Bacardi: The First Cuba Libre!

History through parties.

Editor's Pick

Johannes Leonardo and Partizan unveil new short films for Bacardi Rum that celebrate the brand's 150th anniversary. A series of nicely produced 60-second films, directed by Partizan's AB/CD/CD, tell the brands story through history lessons -- but possibly the most fun history lessons we've ever seen.

Through live freeze-frames, historical moments like parties hosted for Americans in Cuba during the Prohibition era, the birth of Cuba Libre, and the end of the Spanish-American War are shown.

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About

Credits
Date
Mar 14, 2012
Agency:
Johannes Leonardo
Client:
Bacardi
Prod. Co.:
Partizan
Prod. Co.:
Partizan
Co-Founder/ECD:
Leo Premutico
Co-Founder/ECD:
Jan Jacobs
CD:
Aaron Phua
CD:
Luca Grelli
CD:
Ferdinando Verderi
AD:
Sarah Kraus
CW:
Rebecca Ullman
Producer:
Sarah Grey
Director:
AB/CD/CD
CEO/Executive Producer:
Sheila Stepanek
Head Of Production:
Lori Stonebraker
Producer:
Bridget Blake-Wilson
Post Company:
Cosmo Street
EP:
Maura Woodward
Editor:
Ken Rosenberg
Post Prod Supervisor:
Jennifer Parikh
Colorist:
Damien Van Der Cruyssen
Composer:
Adam Crystal
Composer:
Jackie Royce/Traction Management
Category
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