Bacardi: The First Cuba Libre!
History through parties.
Published on Mar 14, 2012
Editor's Pick
Johannes Leonardo and Partizan unveil new short films for Bacardi Rum that celebrate the brand's 150th anniversary. A series of nicely produced 60-second films, directed by Partizan's AB/CD/CD, tell the brands story through history lessons -- but possibly the most fun history lessons we've ever seen.
Through live freeze-frames, historical moments like parties hosted for Americans in Cuba during the Prohibition era, the birth of Cuba Libre, and the end of the Spanish-American War are shown.
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About
Credits
- Date
- Mar 14, 2012
- Agency:
- Johannes Leonardo
- Client:
- Bacardi
- Prod. Co.:
- Partizan
- Prod. Co.:
- Partizan
- Co-Founder/ECD:
- Leo Premutico
- Co-Founder/ECD:
- Jan Jacobs
- CD:
- Aaron Phua
- CD:
- Luca Grelli
- AD:
- Sarah Kraus
- Producer:
- Sarah Grey
- Director:
- AB/CD/CD
- CEO/Executive Producer:
- Sheila Stepanek
- Head Of Production:
- Lori Stonebraker
- Producer:
- Bridget Blake-Wilson
- Post Company:
- Cosmo Street
- Editor:
- Ken Rosenberg
- Post Prod Supervisor:
- Jennifer Parikh
- Colorist:
- Damien Van Der Cruyssen
- Composer:
- Adam Crystal
- Composer:
- Jackie Royce/Traction Management
