Creativity

Bacardi: The Rum of the Bat

History through parties.

Published on Mar 14, 2012

Editor's Pick

Johannes Leonardo and Partizan unveil new short films for Bacardi Rum that celebrate the brand's 150th anniversary. A series of nicely produced 60-second films, directed by Partizan's AB/CD/CD, tell the brands story through history lessons -- but possibly the most fun history lessons we've ever seen.

Through live freeze-frames, historical moments like parties hosted for Americans in Cuba during the Prohibition era, the birth of Cuba Libre, and the end of the Spanish-American War are shown.

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About

Credits

Date
Mar 14, 2012
Agency:
Johannes Leonardo
Client:
Bacardi
Prod. Co.:
Partizan
Prod. Co.:
Partizan
Co-Founder/ECD:
Leo Premutico
Co-Founder/ECD:
Jan Jacobs
CD:
Aaron Phua
CD:
Luca Grelli
CD:
Ferdinando Verderi
AD:
Sarah Kraus
CW:
Rebecca Ullman
Producer:
Sarah Grey
Director:
AB/CD/CD
CEO/Executive Producer:
Sheila Stepanek
Head Of Production:
Lori Stonebraker
Producer:
Bridget Blake-Wilson
Post Company:
Cosmo Street
EP:
Maura Woodward
Editor:
Ken Rosenberg
Post Prod Supervisor:
Jennifer Parikh
Colorist:
Damien Van Der Cruyssen
Composer:
Adam Crystal
Composer:
Jackie Royce/Traction Management

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