Backus SABMiller: Where is My Otorongo?

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About

Description
The Peruvian jaguar, otorongo, is disappearing. To mirror the problem, San Juan beer removed it from its labels and replaced it with ordinary animals.
Credits
Date
Feb 26, 2016
Agency:
FCB Mayo Peru
Chief Creative Officer:
Humberto Polar
Client:
Backus SABMiller
Executive Creative Director:
Flavio Pantigoso
Creative Director:
Víctor Vélez
Copywriter:
Jorge Bryson
Copywriter:
Tony Ramos
Art Director:
Julio Oshiro
Art Director:
Alejandro Bottas
Agency Director of Production:
Alonso Palomino
Agency Producer:
Sebastián Salinas
BTL Production:
Andrea Lenz
Account Director:
Lorena Oxenford
Account Executive:
Tania Rosales
Production House:
Espíritu
Director:
Tito Köster
DP:
Luis Zelada
Executive Producer:
Paola Paz
Audio:
La Sonora
Music:
Gonzalo Polar
Client Approval:
Miguel Merino
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