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Bahamas Ministry of Tourism: Escape From Everyday Life

A New York subway and Penn Station domination campaign for the Bahamas recruits the islands' inventive archipelago logo as a visual motif. There are 700 islands in the Bahamas, notes Fallon GCD Todd Riddle, yet "many people think of the Bahamas

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A New York subway and Penn Station domination campaign for the Bahamas recruits the islands' inventive archipelago logo as a visual motif. There are 700 islands in the Bahamas, notes Fallon GCD Todd Riddle, yet "many people think of the Bahamas as one destination with a very limited number of experiences. First off, we want to demonstrate that there's a vast array of things to do in the Bahamas, like fishing, golfing, dining, scuba diving, island hopping, shopping and hanging out on the beach." Additionally, of course, the ads make an obvious contrast with winter in New York; the photography, by Lars Topelmann (www.larstopelmann.com), "was shot on six separate islands, and many of the people featured are actual tourists who were, in fact, escaping from everyday life themselves," Riddle explains. As for the adaptation of the logo, it's "a simple graphical tool to illustrate the idea of multiple islands offered in one destination," so why not make it work with travel photography? The logo (seen in full in the PDF) is credited to David Mashburn in a joint Fallon/Duffy Design project from 2003.
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About

Credits
Date
Jan 31, 2006
Client:
Bahamas Ministry of Tourism
Group Creative Director:
Todd Riddle
Art Director:
Michael Rogers
Art Director:
Jesse Kaczmarek
Art Director:
Craig Duffney
Copywriter:
Paula Maki
Photographer:
Lars Topelmann
Agency:
Fallon Minneapolis
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