Bai's Ridiculous Super Bowl Ad Starring an Unlikely Horse Whisperer Isn't Supposed to Make Sense

Unexpected Idea for an Unexpected Drink

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In Bai's Super Bowl 50 ad, a white stallion pulls some pretty slick equine dance moves, thanks to an unlikely horse whisperer who looks more gangsta than animal trainer. The ridiculous scenario doesn't make sense, but either does the drink, which happens to taste good and be good for you.

Barton F. Graf was behind the local ad, which was directed by Matt Aselton of Arts & Sciences. It ran during the game in New York, Chicago and Los Angeles.

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About

Credits
Date
Feb 07, 2016
Agency:
Barton F. Graf 9000 New York
CEO & Founder:
Ben Weiss
Client:
Bai
CMO:
Michael Simon
CCO:
Chad Portas
Director of Marketing Deliveries:
Sharon Chabot
CCO/Founder:
Gerry Graf
CEO:
Barney Robinson
Chief Strategy Officer:
Laura Janness
ECD:
Ian Reichenthal
CD:
Nick Kaplan
CD:
Amanda Clelland
Copywriter:
Richard Langhorne
Art Director:
Zack Madrigal
Head of Production:
Josh Morse
Account Director:
Jennifer Richardi
Business Affairs Director:
Jennifer Pannent
Head of Project Management:
Sara Kastner
Production Company:
Arts and Sciences
Director:
Matt Aselton
EP:
Marc Marrie
EP:
Mal Ward
Line Producer:
Zoe Odlum
Editor:
Dave Anderson
Assistant Editor:
Chris Angel
Producer:
Fanny Cruz
EP/Partner:
Sila Soyer
VFX:
Method
EP:
Angela Lupo
Producer:
Brad Wood
Mix:
Heard City
Managing Director:
Gloria Pitagorsky
Audio Engineer:
Evan Mangiamele
Editorial:
Arcade Edit

See more credits

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