R/GA and Baileys Collaborate on Stunning In-Camera Rube Goldberg Spot

Online Film Launches Baileys Chocolat Luxe

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What does it take to make that perfect Baileys drink? A mindblowing contraption of levers and balances, which work together for a mesmerizing sequence created by R/GA London and Stockholm to launch Baileys Chocolat Luxe. The online film walks you throguh the story of the creation of the new drink, which combines belgian chocolate with Baileys original Irish Cream.

Done entirely in-camera, the spot used a 12-foot physical Rube Goldberg-esque physical installation. It will live on YouTube.

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Oct 15, 2013
R/GA London
Group Director:
Alex Wills
R/GA Stockholm
Creative Director:
Iain Robson
Agency Producer:
Elisabetta Viggiani
Digital Producer:
Anna Jansson
Art Direction:
Marcelo Melo
Senior Copywriter:
Magnus Eriksson
Paul Collins
Senior UX Design:
Petter Sifver
Associate Design Director:
Mikael Lundin
Visual Design:
Katryna Jones
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