Creativity

R/GA and Baileys Collaborate on Stunning In-Camera Rube Goldberg Spot

Online Film Launches Baileys Chocolat Luxe

Published on Oct 15, 2013

Editor's Pick

What does it take to make that perfect Baileys drink? A mindblowing contraption of levers and balances, which work together for a mesmerizing sequence created by R/GA London and Stockholm to launch Baileys Chocolat Luxe. The online film walks you throguh the story of the creation of the new drink, which combines belgian chocolate with Baileys original Irish Cream.

Done entirely in-camera, the spot used a 12-foot physical Rube Goldberg-esque physical installation. It will live on YouTube.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 15, 2013
Agency:
R/GA London
Client:
Baileys
Group Director:
Alex Wills
Agency:
R/GA Stockholm
Creative Director:
Iain Robson
Agency Producer:
Elisabetta Viggiani
Digital Producer:
Anna Jansson
Art Direction:
Marcelo Melo
Senior Copywriter:
Magnus Eriksson
CD:
Paul Collins
Senior UX Design:
Petter Sifver
Associate Design Director:
Mikael Lundin
Visual Design:
Katryna Jones

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.