Presenting the Ridiculous (Fake) History of Ballantine's Whisky, Complete With Idiotic Brand Extensions

Campaign by M&C Saatchi London Is Too Good -- or Bad? -- To Be True

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We're all used to whisky ads telling us about their brand heritage. But in this online film from Ballantine's -- part of its global "Stay True" campaign -- there's a new twist on the genre.

Its "Could Be True" story throws some fictional history into the mix -- like, how Ballantine's threw away its original recipe, reinvented itself, then backtracked (sound familiar?), or how it diversified into products like pickled eggs. Directed by Edward Housden of Indy8, the film complements a straighter version of the brand's history.

The campaign, by M&C Saatchi London, also invites viewers to tweet their own #CouldBeTrue ideas for ridiculous things Ballantine's could have made or done. The best suggestions are being mocked up on Ballantine's Twitter feed (so far, they include whisky-flavored cookies, toothpaste, cologne and whisky blended with river water).

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About

Credits
Date
Oct 16, 2014
Agency:
M&C Saatchi London
Client:
Ballantine's
Director:
Edward Housden
Producer:
Emory Ruegg
Production Manager:
Sophie Murphy
Executive Producer:
Rupert Reynolds-MacLean
Prod. Co.:
Indy8
Post-Production:
Finish
Colourist:
Julien Biard
Flame Artist:
Andy Copping
Location Manager:
Jeremy Stern
DOP:
Sam Goldie
1st AD:
Boris Becker
Production Designer:
Polly Philip
Prop Man:
Louis Glickman
Copywriter:
Matt Roach
Art Director:
David Lawrie
TV Producer:
Mary Fostiropolous
Account Director:
Jessica Tam
Edit House:
Final Cut
Editor:
Ed Line
Tags
Category
Industry
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