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Ballantine's: Human API

Get inside the mind of an artist.

Editor's Pick

To tie in with its strapline 'leave an impression', whisky brand Ballantine's is launching what it calls a 'human API' allowing users to comment on and advise artists as they work (live) on a series of projects.

The app, available via the brand's Facebook page, allows users to log in to the live streaming of the artwork's creation and to 'leave their own impression' on the artist's work. The first project, which was streamed live today (June 16th), features a tattoo artist working in Paris on a client. Other projects will feature an ice sculptor and a graffiti artist.

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About

Credits
Date
Jun 16, 2011
Agency:
Work Club
Client:
Ballantine's
Creative Director:
Andy Sandoz
Creative Director:
Ben Mooge
Creative:
Julie Barnes
Creative:
Mathieu Cuvelier
Design:
Patrick Smith
Strategist:
Niccolo Rigo
Project Co-ordinator:
Tom Gardner
Web Producer:
Tom Gardner
Agency Film Producer:
Tom Gardner
Media Agency:
Vizeum
Production Company:
Streaming Tank
Editor:
James Ireland
Web Build:
Pirata
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