Ballantine's: tshirtOS T-shirt of the Future

Life would be so much better with a programmable tee.

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Earlier this month, we featured Ballantine's tshirtOS, a programmable tee embedded with an ultra-thin LED screen that could pose some serious competition for your smart phone--it displays tweets and even takes pics and posts them to your Instagram feed. The idea was conceived out of wearable tech company CuteCircuit and agency Social Club, who debuted this new film, directed by Kim Gehrig, showing how fabulous and sci-fi life would be if this shirt actually went into mass production. The short plays out like a modern day Weird Science, featuring a geeky duo who get in on some serious nightlife adventures while showing off the tee's potential--yes, karaoke makes an appearance--before they get caught in an unsavory situation.

TshirtOS, for now, is just a prototype, but if enough fans show their support for it on the tshirtOS Facebook page, Ballantine's will look into making the product available for real.

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About

Credits
Date
Aug 27, 2012
Agency:
Work Club
Client:
Ballantine's
Director:
Kim Gehrig
Production Company:
Somesuch & Co
CD:
Ben Mooge
CD:
Andy Sandoz
Creative:
Joe Corcoran
Creative:
Julie Barnes
Agency Producer:
Tom Gardner
Strategist:
Niccolo Rigo
Production Co. Producer:
Lee Goombridge
Design:
CuteCircuit
Sound Design:
Anthony Moore
Sound Design:
Factory Studios
Music:
Portasound
Post Prod:
MPC London
Client:
Rohan Nayee
Category
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