Balmain's Fall/Winter theme is "music meets fashion" and features Kanye West together with model Joan Smalls in an ultra-stylish black and white campaign, posted by the fashion house's creative director Olivier Rousteing on Instagram yesterday.
West has previously appeared in Balmain's advertising with wife Kim Kardashian, but this time it's very much him in the spotlight. Shot by top fashion photographer Steve Klein, he appears in a version of the outfit he wore to this year's Met Gala -- a customized Balmain beaded jacket and ripped jeans. Smalls, in sumptuous ruffles, appears almost to throw him to the ground in a dramatic, balletic pose. Pascal Dangin is the creative director behind the images.