Creativity

Rescued Chilean Miners Give Epic Pep Talk to Chilean National Team Ahead of World Cup

Banco de Chile Taps Miners for Rousing Commercial

Published on May 30, 2014

Editor's Pick

Group of death? Chileans know death -- and how to beat it too. Ahead of the World Cup, where Chile's national team has to look forward to playing champions Spain and the extremely strong Netherlands in what is dubbed the "Group of Death," Banco de Chile has released this amazing, inspiring commercial. It features the Chilean miners who were trapped inside a Copiapo mine for 69 days four years ago. (They were rescued via a complicated operation that was televised to viewers around the world.)

In this commercial for the bank, which is an official sponsor of the national team, the miners deliver a speech. "We were swallowed by the earth," says Mario Sepulveda, one of the miners. "It was then when we had to prove what we were made of."

"Spain is hard? Netherlands is hard?" No way. Because Chile has beaten death before -- and they'll do it again. The miners then collect the soil, to be taken to Brazil, where the team will play.

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About

Credits

Date
May 30, 2014
Client:
Banco de Chile

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