Banco Itau's Holiday Ad Reminds Brazilians the Best App Is in Their Own Hearts

Grupo ABC Founder Nizan Guanaes Returns to His Favorite Role: Copywriter

Published on

Editor's Pick

If you were wondering what Nizan Guanaes was up to before the holidays, the founder of Brazil's Grupo ABC and Sao Paulo agency Africa (Ad Age's 2014 International Agency of the Year) is keeping his hand in as a copywriter. Guanaes penned the two-minute holiday message for Banco Itau, one of Brazil's biggest advertisers and a client Guanaes has worked with for 35 years.

The voiceover for the lovely two-minute spot begins: "It's beautiful to watch the world go digital. But we all have to be vigilant that it never stops being human and personal." It ends by saying that of all the apps, none is better than the heart we all have within us.

The ad, which is running online and on TV and has 15", 30", 60" and 120" versions, is narrated by Fernanda Montenegro, Brazil's most revered actress (there are subtitles in English).

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 18, 2015
Agency:
Africa
CCO:
Sergio Gordilho
Client:
Banco Itau
Creative Director:
Rafael Merel
Creative Director:
Rodrigo Bombana
Copywriter:
Nizan Guanaes
Art Director:
Rodrigo Bombana
Media:
Luiz Fernando Vieira
Media:
Francisco Custódio
Media:
Paulo Ilha
Media:
Kaline Lessio
Media:
Thiago Baltar
Media:
Gabriel Tardelli
Agency Producer:
Rodrigo Ferrari
Agency Producer:
Patricia Gaglioni
Production Company:
Killers
Director:
Claudio Borrelli
Producer:
Julia Tavares
Director of Production:
Alberto Khoury
DOP:
Ted Abel
Art Director:
Larissa Cambauva
Editor:
Claudio Borrelli
Editor:
Marcelo Cavalieri
Finisher:
Andreia Figueiredo
Post Production:
Casablanca
Sound Production Company:
Satélite Áudio
Sound Production:
Equipe Satélite
Voiceover Artist:
Fernanda Montenegro
Voiceover Record:
PC Bernardes

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age