Creativity

Band Sports Channel: Finger Nachos

Stop biting your nails, bite these.

Published on Sep 12, 2012

Editor's Pick

Ogilvy Brazil and channel BandSports have found (through some pretty intense ethnographic and demographic research, we're sure) that people bite their nails when they get nervous.

To help alleviate some of your nails' distress, they created Finger Nachos, a finger shaped snack complete with a nail bed design that you can slip on and chew on as you watch your team get a pummeling. The snacks were distributed in bars, and the boxes they came in explained the channel's subscription rates and promo codes.

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About

Credits

Date
Sep 12, 2012
Agency:
Ogilvy Brazil
Client:
Band Sports Channel

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