Creativity

Band-Aid: Glambulance

Band-aid over your fashion emergencies.

Published on Sep 08, 2011

Editor's Pick

Got a fashion emergency? Never fear, the Glambulance is here. JWT New York and Band-Aid are going to be driving around New York in a glitzed-out ambulance with Cynthia Rowley. The van will have supplies and tools that any fashionista may need. It makes its debut today, on Fashion's Night Out.

There's also a Fashion Malfunction Contest on Facebook where you can submit stories of your biggest fashion emergencies. If you win, you get prizes from the designer herself.

The Glambulance project is built off JWT Brazil's work for the brand that focused on Band-Aids for adults. This line is being launched in the U.S. with bandages designed by Rowley.

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About

Credits

Date
Sep 08, 2011
Agency:
JWT New York
Client:
Band-Aid

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