Band-Aid: Magic Vision app demo

Magic away the hurt with Miss Piggy.

Editor's Pick

Johnson & Johnson has released a cute demo video for Band-Aid's Magic Vision app featuring the Muppets, which Creativity reported last month. The augmented reality app (developed together with JWT New York) is designed to distract kids from their cuts and grazes; by placing an iPhone or iPad over one of a Band-Aid bandage or box, you can interact with Kermit, Miss Piggy and Gonzo. As the demo says, good luck getting your iPhone back.

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About

Credits
Date
May 23, 2012
Agency:
JWT New York
CCO:
Jeff Benjamin
Client:
Band-Aid
CCO:
Matt MacDonald
CCO:
Ryan Kutscher
ECD:
Eric Weisberg
CD:
Josh Shabtai
CD:
Rachel Birnbaum
CD:
Yana Hunt
AD:
Bianca Guimaraes
Director of Creative Technology:
Martin Legowiecki
Chief Integration Officer:
Mike Geiger
Chief Creative Officer:
James Cooper
Head of Production:
Sergio Lopez
Director of Digital Production:
Suzanne Molinaro
Director of Digital Production:
Paul Sutton
Digital Producer:
Vanessa Scanlan
Business Director:
Chris Wilson
Director of Technology:
Ricky Bacon
Technical Lead:
William Mincy
Unity Programmer:
Won Kim
iOS Developer:
Karl Catigibe
iOS Developer:
Christine Reindl
Brand Director:
Caroline Coleman
Content Producer:
Mustafa Imam
Project Manager:
Joe Marra
Character Animation:
9k9 Interactive
Art Buyer:
Richard Cardinali
Music Producer:
Dan Burt
Senior User Experience Strategist:
Jon Fishel

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