Creativity

Tweet Paul McCartney Live At Bang & Olufsen Online Event

Branded Online Platform Is Part Of Brand Relaunch

Published on Oct 15, 2013

Editor's Pick

Bang & Olufsen has teamed up with Sir Paul McCartney for a live streamed branded content event in which fans can tweet McCartney directly to ask him questions.

The event, developed by BBH, takes place today from 2pm UK time (10am E.S.T.) and is part of an on-going project called The Living Room Tour aimed at relaunching Bang & Olufsen, a high-brand whose products include headphones and speakers. It wants to underline its sound credentials by bringing music fans closer to the music and artists they love.

Users can tweet #askmccartney to ask the former Beatle questions about his music. The online content platform, created by BBH and built by Wunderman Copenhagen, will house an edited version of the interview along with additional behind the scenes footage relating to Paul McCartney's latest album, NEW.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 15, 2013
Agency:
BBH London
Client:
Bang & Olufsen

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.