Through the Years, Bank of America Stays in the Background

Institution connects by recognizing its place in families lives

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Editor's Pick

In this new spot out of Hill Holliday Boston, Bank of America puts itself in the background of a family's evolving, not so perfect life, through several decades. The commercial reflects a more humble approach in the bank's marketing, which features the tag "Life's Better When We're Connected." Actor Will Arnett performs the V.O.

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Apr 05, 2013
Hill Holiday Boston
Chief Creative Officer:
Lance Jensen
Bank of America
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