Creativity

Through the Years, Bank of America Stays in the Background

Institution connects by recognizing its place in families lives

Published on Apr 05, 2013

Editor's Pick

In this new spot out of Hill Holliday Boston, Bank of America puts itself in the background of a family's evolving, not so perfect life, through several decades. The commercial reflects a more humble approach in the bank's marketing, which features the tag "Life's Better When We're Connected." Actor Will Arnett performs the V.O.

Read more about the campaign on Adage.com.

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About

Credits

Date
Apr 05, 2013
Agency:
Hill Holiday Boston
Chief Creative Officer:
Lance Jensen
Client:
Bank of America

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