Through the Years, Bank of America Stays in the Background
Institution connects by recognizing its place in families lives
In this new spot out of Hill Holliday Boston, Bank of America puts itself in the background of a family's evolving, not so perfect life, through several decades. The commercial reflects a more humble approach in the bank's marketing, which features the tag "Life's Better When We're Connected." Actor Will Arnett performs the V.O.
Read more about the campaign on Adage.com.
E-mail to a Friend
Subscribe to these comments. Member Ratings and Comments
AdCritic Top 20