Best of 2015 No. 7 Print/OOH/Design: Watch the Brilliantly Ironic Commercial for Banksy's 'Dismaland'

Subversive British Attraction Has its Own Promotional Film

Published on

Editor's Pick
Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At No. 7 in Print/OOH/Design, U.K. Artist Banksy, featured in this year's Creativity 50, took his commentary to a whole new level with "Dismaland," a subsersive rethink of entertainment giant Disney's amusement park. Tickets sold out swiftly, but even those who couldn't make it could get a taste of the "bemusement" park in the video above.

Original Post:

Earlier this month, iconic British graffiti artist Banksy unveiled "Dismaland" -- a so called "bemusement" park that stands as an ironic comment on the likes of Disney.

With gruesome, subversive art installations like Cinderella's crashed pumpkin carriage, a model village trashed by riots, the Grim Reaper on the dodgems and a store offering "pocket money loans" to children, the pop-up attraction features work from the likes of Damien Hirst and Julie Burchill and is based (appropriately) in the faded seaside resort of Weston-super-Mare.

Tickets for Dismaland have already sold out, but that hasn't stopped Banksy from making this brilliantly ironic "commercial," in which a zombie-like housewife takes her family from their suburban home for a day out at the attraction. Posted to Banksy's website, the video is definitely one for all those who hate schmaltzy theme park ads, as the kids run excitedly around such exhibits as tiny boats full of African migrants, genetically modified mice and more, to perky music and a voiceover promoting Dismaland as "a place where all your dreams come true."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 26, 2015
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age