Creativity

Bar Aurora & Boteco Ferraz: Karaoke Breathalyzer

Sure, drinking makes things fun--but it makes this REALLY fun.

Published on May 21, 2012

Editor's Pick

Bar Aurora/Boteco Ferraz and Ogilvy Brazil return with another stunt to remind people of their intoxication levels, this time, at the Karaoke machine. This time, karaoke performers at a bar sing into a special microphone hooked up to a breathalyzer--so the audience can not only hear how amazing-or terrible-their voices are, but also how much the singers have had to drink.

Previous exploits from the partnership include an effort involving a $73,000 bar tab and a drunk valet who tries to make off with customers' wheels.

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About

Credits

Date
May 21, 2012
Agency:
Ogilvy Brazil
Client:
Bar Aurora & Boteco Ferraz
VP/Executive Creative Director:
Anselmo Ramos
Creative Director:
Rubens Filho
Executive Creative Director:
Claudio Lima
Executive Creative Director:
Fred Saldanha
Copywriter:
Beto Cocito
Art Director:
Diego Machado
Head of Production:
Nana Bittencourt
Head Of Production:
Rossana Noceloni
Project Manager:
Paula Santana
Technology Director:
Juscelino Vieira
Director:
Georgia Guerra-Peixe
Production Company:
Bossa Nova Films
Executive Producer:
Eduardo Tibirica
Producer:
Mercia Lima
Director of Photography:
Marcelo Rocha
Editor:
Julio Airoldi
Editor:
Bruno Tsuda
Postproduction:
Bossa Nova Films
Audio:
S de Samba
Music Producer/Composer:
Chave Marin
Music Producer/Composer:
Dimi Kireeff

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