Creativity

Barbasol Offers Lessons in Manhood

In time for Father's Day, GSD&M releases brand's new field guide

Published on Jun 14, 2013

Editor's Pick

When a young man picks up his first razor is an iconic moment in his transition into manhood. Most often it happens under the careful guidance of a father or father-figure and for many a can of Barbasol Barbasol was also a part of that experience. Which makes it fitting that just in time for Father's Day, the brand has come out with the "Field Guide to Manhood," a book of tips passed on through generations of men. GSD&M worked with the well-known shaving brand to give advice on how to groom, eat, drink, camp, and live like a mister. The book is currently available on Amazon for $19.19 (a play on the year Barbasol was founded) with 100% of profits going the Veterans of Foreign Wars.


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About

Credits

Date
Jun 14, 2013
Agency:
GSD&M
Client:
Barbasol
Executive Creative Director:
Jay Russell
Group Creative Director:
David Crawford
Associate Creative Director/Art Director:
Shane Starr
Creative Director/Copywriter:
Jake Camozzi
Writer:
Reagan Ward
Designer & Illustrator:
Stephen Rockwood
Designer & Illustrator:
Alex Roka
Illustrator:
Marc Ferrino
Photographer:
Shannon McMillan
Photographer:
Lilli Salerno
Art Producer:
Marilyn Rose
Retouching:
Lilli Salerno
Retouching:
Daniel Rodriguez

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