Barclays: 56 Sage Street

Can you make it big on just 4 pounds?

Published on Jul 26, 2010

Editor's Pick

Barclays tapped BBH and B-Reel to create 56 Sage Street, an online game aimed at teens. The protagonist of the game is a newcomer to the city, with a mere 4 pounds in his pocket. But soon enough, you encounter Mr. C, the dying owner of the 56 Sage Street Empire, who's looking for someone with financial smarts to take over his business in two weeks. Throughout the game, you'll have opportunities to get jobs,make money and make some challenging financial decisions—,the right ones will lead you to thre throne of the Sage Street Empire.

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Jul 26, 2010
BBH London
Digital Production Company:

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