Creativity

Barclays' Rube Goldberg-Style Pre-Roll Ad 'Skips Itself'

Bob Partington and The Martin Agency London Work Their Magic

By Alexandra Jardine. Published on May 16, 2017

Editor's Pick

With its pre-roll ads for Geico, The Martin Agency is one of the best agencies in the business at finding new ways to get viewers to watch, instead of skip, pre-roll ads by making them entertaining.

Now the agency's London office has come up with a campaign for U.K. banking giant Barclays that also aims to make the pre-roll interesting. It worked with director Bob Partington of 1stAveMachine (who's well- known for his amazing optical feats for the likes of Stella Artois and OK Go) to create a Rube Goldberg-style machine. The sequence ends with the machine activating the "skip ad" button. The message -- that Barclays already understands your needs, so the ad will "skip itself."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 16, 2017
Agency:
The Martin Agency London
Client:
Barclays
Director:
Bob Partington
Production Company:
1stAveMachine
Creative Agency:
The Martin Agency
Executive Creative Director:
Dan Fisher
Creative Director:
Mark Nicholson
Creative:
Soren Birk
Creative:
Lloyd Daniel
Head of Account Management:
Stephanie Hobart
TV Producer:
Christian Gill
Executive Producer:
Isabella Parish
Producer:
Mike Capon
Grade:
Daniel De Vue
Grade:
Glassworks
Post Production:
1stAveMachine
Sound:
Smoke & Mirrors
Sound:
Wave

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.