Rosy views of parenthood be damned -- Barclaycard and BBH London tell it like it is with this cute little spot promoting the bank's "Family Springboard" mortgages, which lets parents put savings towards their loved ones mortgage and get their money back with interest after three years. The spot, directed by Smuggler's Guy Shelmerdine, is a departure from the saccharine sweet views of family life generally seen in ads. Instead, it shows how a dad tries to balance his unconditional love for his daughter with the outrageous demands she keeps making of him.
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