Creativity

Barclays: You Vs. Unconditional Love

That's one demanding daughter.

Published on Jan 14, 2013

Editor's Pick

Rosy views of parenthood be damned -- Barclaycard and BBH London tell it like it is with this cute little spot promoting the bank's "Family Springboard" mortgages, which lets parents put savings towards their loved ones mortgage and get their money back with interest after three years. The spot, directed by Smuggler's Guy Shelmerdine, is a departure from the saccharine sweet views of family life generally seen in ads. Instead, it shows how a dad tries to balance his unconditional love for his daughter with the outrageous demands she keeps making of him.

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Credits

Date
Jan 14, 2013
Agency:
BBH London
Client:
Barclays
Creative Director:
Dominic Goldman
Creative Director:
David Kolbusz
ECD/Production:
Grant Gill
Producer:
Ruben Mercadal
Production Company:
Smuggler
Director:
Guy Shelmerdine
Executive Producer:
Fergus Brown
Producer:
Gustav Geldenhuys
Director of Photography:
Martin Ruhe
Post Production:
The Mill
Sound Design:
Factory
Music:
Mutato
Animation:
Passion Pictures

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