Creativity

Roger Federer Serves Up Spaghetti for Barilla

Global Ad From 72andSunny Puts New Brand Ambassador to the Test

By Emma Hall. Published on Jan 09, 2018

Editor's Pick

Tennis ace Roger Federer is a fast learner in this new spot for pasta brand Barilla by 72andSunny Amsterdam.

With Michelin-starred chef Davide Oldani as his guide, Federer soon masters the necessary knife skills to chop up all the fresh ingredients that come his way, and his dexterity with the tomatoes is unrivalled. But Oldani proves difficult to impress as he watches Federer prepare Spaghetti al Pomodoro.

The "Masters of Pasta" campaign launches a new global brand platform for Barilla, which has been making pasta for 140 years. The ad was directed by Mark Hoffman and will run in more than 40 countries, including the U.S., Germany, France, Japan, Australia and Italy.

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About

Credits

Date
Jan 09, 2018
Agency:
72andSunny Amsterdam
Client:
Barilla
Chairman:
Guido Barilla
Deputy Chairman:
Luca Barilla
Deputy Chairman:
Paolo Barilla
CEO:
Claudio Colzani
Chief Marketing Officer:
Carlo Mereghetti
VP, Global Category Brand Development & Innovation:
Elena Tabellini
Senior Marketing Manager:
Andrea Malservisi
Head of Production:
Marcello Manici
Media, Advertising Production & Procurement Manager / Region Americas and AAA:
Trinca Colonel Laura
Executive Creative Director:
Carlo Cavallone
Executive Creative Director:
Stuart Harkness
Director of Design:
Richard Harrington
Sr. Designer:
Wendy Richardson
Sr. Designer:
Ben Everitt
Sr. Writer:
Benn Sutton
Director of Strategy:
Tracey Lee
Sr. Strategist:
Alexandra Matine
Director of Communications:
Simon Summerscales
Group Brand Director:
Jack Allen
Brand Manager:
Gaia Rossetti
Brand Coordinator:
Maëlle Aubault
Director of Production:
Stephanie Oakley
Sr. Film Producer:
Jennifer Cursio
Sr. Interactive Producer:
Matt Marty
Sr Business Affairs Manager:
Sabina Gorini
Director:
Mark Hoffman
Director of Photography:
Sebastian Pfaffenbichler
Producer:
Luca Orlando
Production Manager:
Liza Fisher
Editing Company:
Whitehouse
Editor:
Sam Gunn
Audio Post:
Wave
Sound Design:
Aaron Reynolds
Mixer:
Randall MacDonald
Music Company:
Quiet Please
Post Production Company:
Glassworks
Sr Flame Artist:
Yves Delforge
Sr Flame Artist:
Kyle Obley
Color Company:
The Framestore
Colorist:
Simon Bourne
VFX Company:
Glassworks
VFX Producer:
Lauren Loftus
Photographer:
Carlos Serrao
Visual Artist:
Matt Nicolson
Sr Producer:
Nili Zadok
Retouching:
Loupe Imaging
Media Agency:
OMD

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