Creativity

Bascule: Makyu Royale

Using baseball as a creative analogy for self-promotion, Japanese digital agency Bascule is leveraging the tremendous popularity of the sport in with a site dubbed "Makyu Royale."

Though the text is almost

Published on Mar 03, 2008

Editor's Pick

Using baseball as a creative analogy for self-promotion, Japanese digital agency Bascule is leveraging the tremendous popularity of the sport in with a site dubbed "Makyu Royale."

Though the text is almost completely in Japanese, the intriguing, vivid animation and functionality of the site is enough to entice users to play a quick game on the diamond. Here, visitors can use a pre-existing pitch or create their own "Makyu" or miracle ball, to strike out the batter and win the game.

Bascule set the scene in the ninth inning with the bases loaded, the cheerleaders screaming and the crowd roaring. Using customized Makyus created in-house by staff as a starting point, Bascule allows a user to pick from a variety of pitches and deliver, then customizing their own by entering in a variety of data.

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About

Credits

Date
Mar 03, 2008
Client:
Bascule
Agency:
Bascule
CD/Producer:
Masayoshi Boku
Copywriter:
Masakatsu Takagi
AD/Illustration:
Mitsuhiro Oga
Director/Programmer:
Kampei Baba
Director:
Seiji Shiota
Designer:
Yuko Tomioka
Designer:
Yoriko Sato
Sound:
Shojiro Nakaoka
Sound:
Maki Inaba
Technical Director/Programmer:
Kazuhisa Maegawa
Technical Director/Programmer:
Masami Onodera
Programmer:
Kazuki Nakata
Programmer:
Tomoko Wada
Programmer:
Shinya Tomikawa
Producer:
Kenichiro Tanaka

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