Creativity

Bavaria Beer: Stunt Mail

Email is for pansies. At least according to the manly chaps at Dutch brewing company Bavaria. Their preferred method of communication? Bavaria StuntMail, a message generator created by Amsterdam-based agency KesselsKramer. By selecting one of seven d

Published on Mar 07, 2007

Editor's Pick

Email is for pansies. At least according to the manly chaps at Dutch brewing company Bavaria. Their preferred method of communication? Bavaria StuntMail, a message generator created by Amsterdam-based agency KesselsKramer. By selecting one of seven different stunt films—each clip containing a different cinematic spectacle, like a man on fire or a motorcycle crashing through a window—and inputting the recipient's name, a true man can convey his thoughts and feelings in a personalized video that truly puts the "action" in "non-verbal interaction."

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About

Credits

Date
Mar 07, 2007
Strategy:
Edith Janson
Strategy:
Engin Celikbas
Creative:
Job van Dijk
Creative:
Dave Bell
Creative:
Christian Borstlap
Producer:
Ellen Utrecht
Director:
Nash Edgerton
Still Photographer:
Daniel Guerra
Agency:
KesselsKramer
Website:
Achtung!
Production Company:
Cherub Pictures
Client:
Bavaria Beer

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