Creativity

Bavaria Beer: Time For a Bavaria

Earlier this year in a TV/cinema :90, the Dutch brew Bavaria, in typically tongue-in-cheek KesselsKramer style, "challenged metrosexual men everywhere to rediscover their more masculine side and rethink what it means to be a man," says crea

Published on Aug 02, 2006

Editor's Pick

Earlier this year in a TV/cinema :90, the Dutch brew Bavaria, in typically tongue-in-cheek KesselsKramer style, "challenged metrosexual men everywhere to rediscover their more masculine side and rethink what it means to be a man," says creative Dave Bell. This mainly involved armpit-sniffing, eating raw meat from the supermarket, chomping on live fish pulled right out of the lake

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About

Credits

Date
Aug 02, 2006
Creative:
Dave Bell
Creative:
Christian Borstlap
Creative:
Job van Dijk
Production:
Marla Ulrich
Strategy:
Edith Janson
Strategy:
Engin Celikbas
Illustrator:
Michael Koelsch
Client:
Bavaria Beer
Agency:
KesselsKramer

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