Bay Beat Collective: The Genomusic Project

Music from your DNA.

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For dubstep band Bay Beat Collective, JWT Mumbai takes the idea of "fans for life" to a completely different -- and much more intimate -- level. "The Genomusic Project" is a Facebook app that asks fans to answer a simple question. Eight of those fans will be chosen, and sent a DNA collection kit. Those samples will then be sent to a genetic lab, and the ensuing DNA profiles will be converted into a MIDI sample, which will then be used to make a track for the band. Eight tracks will create the album.

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Feb 19, 2013
JWT Mumbai
Bobby Pawar
Bay Beat Collective
National Creative Director:
Tista Sen
Senior Creative Director:
Prajato Guha Thakurta
Senior Creative Director:
Sachin Kamble
Prajato Guha Thakurta
Art Director:
Sachin Kamble
Art Director:
Mayur Mengle
Prod. Co.:
Joker Films
Digital Agency:
Runtime Solutions
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