Speaking of a little different, the identity of mOcean itself (see the sharp logo in the PDF) is an objet trouvé of sorts. "Believe it or not, the logo and name were found at a garage sale," says Michael McIntyre, who founded the company in 2000. "I was just forming what was to become mOcean and didn't have a logo or even a name figured out. I'd picked up a box of rusty tools at this old house in Venice, and at the bottom was this trippy circular saw blade. It had cool wavelike teeth, and inscribed around the inside ring was the text 'm. Ocean' — I'm not sure if the 'm.' stood for the manufacturer, and the blade itself was called 'Ocean' — but mOcean just sounded right on the money. And since the saw itself was so cool, we used it as the inspiration for the logo," which was adapted by his friends Jeff Smith and Al Quattrocchi of Tornado Design. "A little bit of kismet can go a long way in this world," McIntyre chuckles.