BBC: Breaking Out

An adaptive broadcast.

Published on

Editor's Pick

BBC's R&D Lab, which is constantly looking for new ways to tell stories, has unveiled the first ever example of 'Perceptive Media,' video or audio broadcasts that adapt content based on information about you. We previously saw this kind of adaptive content on the web already with Arcade Fire's 'The Wilderness Downtown' and Jason Zada's 'Take This Lollipop.'

In 'Breaking Out,' a short film about a lady stuck in an elevator, information about your location, the weather you're in, and whether you're logged into Facebook, for example, will change the narrative.

Hat tip RubbishCorp.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 05, 2012
Client:
BBC
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age