Creativity

BBC: Breaking Out

An adaptive broadcast.

Published on Jul 05, 2012

Editor's Pick

BBC's R&D Lab, which is constantly looking for new ways to tell stories, has unveiled the first ever example of 'Perceptive Media,' video or audio broadcasts that adapt content based on information about you. We previously saw this kind of adaptive content on the web already with Arcade Fire's 'The Wilderness Downtown' and Jason Zada's 'Take This Lollipop.'

In 'Breaking Out,' a short film about a lady stuck in an elevator, information about your location, the weather you're in, and whether you're logged into Facebook, for example, will change the narrative.

Hat tip RubbishCorp.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 05, 2012
Client:
BBC

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.